Tourism Entrepreneurship in Portugal and Spain: Competitive Landscapes and Innovative Business Models

Leitão, João; Ratten, Vanessa; Braga, Vitor

This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.

Details

Published by: Springer

Publication Date: 2023-02-03

Format: Paperback

ISBN-13: 9783030892340

DOI: 10.1007/978-3-030-89232-6

Dimensions: 235.0cm x155.0cm

Pages: 282.0