{"product_id":"9783030857714","title":"Omni-personal Luxury: How to Transform your Luxury Business for the Digital Age","description":"\u003ch1\u003eOmni-personal Luxury: How to Transform your Luxury Business for the Digital Age\u003c\/h1\u003e \u003ch2\u003eSchmitt, Rebecca; Rossi, Arnaud; Bensoussan, Albert\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eRapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers.\u003c\/p\u003e\n\n\u003cp\u003eTaking you beyond omni-channel marketing, this book takes a deep dive into the concept of omni-personal, which enables you to connect your brand to relevant and individual experiences. Highly practical in scope, it takes you on a journey to building individual and relevant experiences and relationships at scale. The authors answer the essential questions of who, why, how, what and when omni-personal matters most in luxury, offering best-practice examples, case studies and interviews with industry leaders. Ultimately, this book shows you how to embed the omni-personalstrategy into your business and offers a framework to help you assess your organization’s ability to deliver omni-personal marketing along the different channels and touchpoints within the customer journey.\u003c\/p\u003e\n\n\u003cp\u003eThis book is for anyone who is interested in the future of luxury, including industry experts and brand managers who want a better understanding of the required steps towards an omni-personal customer relationship.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2022-12-04\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783030857714\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-030-85769-1\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 178\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":44523016945804,"sku":"9783030857714","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783030857714.jpg?v=1776863379","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783030857714","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}