{"product_id":"9783030844202","title":"Classroom Companion: Business: A Primer Using SPSS","description":"\u003ch1\u003eClassroom Companion: Business: A Primer Using SPSS\u003c\/h1\u003e \u003ch2\u003eSallis, James E.; Gripsrud, Geir; Olsson, Ulf Henning; Silkoset, Ragnhild\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2021-10-31\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783030844202\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-030-84421-9\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 258\u003c\/p\u003e ","brand":"Cappelen Damm Akademisk","offers":[{"title":"Default Title","offer_id":45385435316364,"sku":"9783030844202","price":107.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783030844202.jpg?v=1776037620","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783030844202","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}