{"product_id":"9783030782153","title":"Current Trends and Issues in Internal Communication Theory and Practice","description":"\u003ch3\u003eNew Perspectives in Organizational Communication\u003c\/h3\u003e\u003ch1\u003eCurrent Trends and Issues in Internal Communication\u003c\/h1\u003e\u003ch2\u003eTheory and Practice\u003c\/h2\u003e\u003ch3\u003eLinjuan Rita Men | Ana Tkalac Verčič\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Management\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eThis edited book delves into important current issues and trends in internal communication from a strategic communication perspective. It presents recent research findings, theories, best practices, and cases in internal communication on a global scale. The book discusses emerging and important long-standing issues in-depth, including topics such as employee advocacy, internal social media, internal issue management and crisis communication, employee activism, purposeful communication, leadership communication, internal CSR communication, cross-cultural\/global internal communications, internal communication, and employee well-being. Within these topics, the chapters address the function of internal communications in contemporary times, the role of leaders, how to integrate emerging technologies, building an internal brand, and measuring the effectiveness of internal communication. \u003c\/p\u003e\r\n\r\nThis book will be a comprehensive source on internal communication, especially on its new theoretical development related to the emerging issues and trends, best practices, and future directions for research and practice.\u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eLinjuan Rita Men\u003c\/b\u003e is Associate Professor of Public Relations at the University of Florida, USA. Her research interests include employee communication, leadership, relationship\/reputation management, entrepreneurial communication, and emerging technologies. She has led-authored two books, \u003ci\u003eExcellence in Internal Communication Management\u003c\/i\u003e and \u003ci\u003eStrategic Communications for Startups and Entrepreneurs in China. \u003c\/i\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cb\u003eAna Tkalac Verčič\u003c\/b\u003e is Full Professor of Marketing Communications and Public Relations at the Faculty of Economics and Business, University of Zagreb, Croatia. She has authored, co-authored, and edited numerous books, including \u003ci\u003ePublic Relations Metrics: Research and Evaluation\u003c\/i\u003e and \u003ci\u003ePublic Relations\u003c\/i\u003e, the first Croatian textbook in the field.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e30 September 2022\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer International Publishing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783030782153\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e263\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":50548552695948,"sku":"9783030782153","price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783030782153.jpg?v=1781061222","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783030782153","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}