{"product_id":"9783030762575","title":"Firms in the Fashion Industry: Sustainability, Luxury and Communication in an International Context","description":"\u003ch1\u003eFirms in the Fashion Industry: Sustainability, Luxury and Communication in an International Context\u003c\/h1\u003e \u003ch2\u003eRienda, Laura; Ruiz-Fernández, Lorena; Drylie Carey, Lindsey; García-Medina, Irene\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury.\u003cbr\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2022-10-06\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783030762575\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-030-76255-1\u003c\/p\u003e \u003cp\u003eDimensions: 210.0cm x148.0cm\u003c\/p\u003e \u003cp\u003ePages: 169.0\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":45385589096588,"sku":"9783030762575","price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783030762575.jpg?v=1765565823","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783030762575","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}