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Chipo Mukonza is a Lecturer at the Tshwane University of Technology in Polokwane, South Africa.
Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria.
Isaiah Adisa is a management researcher and consultant based in Nigeria.
Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School.
Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom.
Ayça Can Kırgız is an Associate Professor at the Istanbul Kent University, Turkey.
| Publication Date: | 18 August 2021 |
| Publisher: | Springer International Publishing |
| Imprint: | Palgrave Macmillan |
| ISBN-13: | 9783030740641 |
| Format: | Hardback |
| Page Count: | 290 |