Management Strategies to Survive in a Competitive Environment: How to Improve Company Performance

Dincer, Hasan; Yüksel, Serhat

Competition is present for almost every sector nowadays. Therefore, it is vital for companies to develop a set of strategies in order to survive in the competitive environment of a globalized world. This book discusses how and why not every strategy is appropriate for every sector. The volume offers a qualified and comprehensive analysis to determine effective competitive strategies taking into account the many different factors that affect company performance.

Details

Published by: Springer

Publication Date: 2022-04-29

Format: Paperback

ISBN-13: 9783030722906

DOI: 10.1007/978-3-030-72288-3

Dimensions: 235.0cm x155.0cm

Pages: 412.0