{"product_id":"9783030682361","title":"Political Campaigning and Communication: Data, Digital and Field","description":"\u003ch1\u003ePolitical Campaigning and Communication: Data, Digital and Field\u003c\/h1\u003e \u003ch2\u003eKefford, Glenn\u003c\/h2\u003e \u003cp\u003eBig data and microtargeting steal the headlines about campaigning. But how important are they really to the way that political parties campaign? This book provides a fine-grained account of the campaign practices of three Australian political parties. It explores how prevalent data-driven campaigning is, introduces an original theoretical framework to understand these practices, and demonstrates that there is a disconnect between what Australian voters think about these issues and the way that parties campaign in the 21\u003csup\u003est\u003c\/sup\u003e century. Drawing on 161 interviews, participant observation and original survey data, it shows that the reality of contemporary campaigning is often different to what we are led to believe.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2022-02-17\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783030682361\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-030-68234-7\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 217\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":44807743406220,"sku":"9783030682361","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783030682361.jpg?v=1775056447","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783030682361","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}