{"product_id":"9783030669157","title":"Springer Texts in Business and Economics: Past, Present and Future","description":"\u003ch1\u003eSpringer Texts in Business and Economics: Past, Present and Future\u003c\/h1\u003e \u003ch2\u003eCzinkota, Michael R.; Kotabe, Masaaki; Vrontis, Demetris; Shams, S. M. Riad\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of \u003ci\u003eMarketing Management\u003c\/i\u003e, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic  application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application.\u003c\/p\u003e\n\n\u003cp\u003eEach chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include:\u003c\/p\u003e\n\n\u003cul\u003e  \u003cli\u003e\n\u003cb\u003eThe Manager’s Corner\u003c\/b\u003e: These sections provide real-world examples that instructors may      highlight to exemplify theory or as mini-cases for discussion. \u003c\/li\u003e  \u003cli\u003e\n\u003cb\u003eMarketing in Action\u003c\/b\u003e: These sections ask students to apply concepts and theories to      actual business situations.\u003c\/li\u003e  \u003cli\u003e\n\u003cb\u003eWeb Exercises\u003c\/b\u003e: These mini sections provide students with real world issues and      suggest websites for more information.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIn addition, the authors provide ancillary lecture notes and Solution\/Instructors manual online to aid instructors in their teaching activities.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2021-08-25\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783030669157\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-030-66916-4\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 880\u003c\/p\u003e ","brand":"Atomic Dog Publishing","offers":[{"title":"Default Title","offer_id":44676824334476,"sku":"9783030669157","price":143.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783030669157.jpg?v=1776518529","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783030669157","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}