{"product_id":"9783030654573","title":"Classroom Companion: Business: Case Studies From a Global Perspective","description":"\u003ch1\u003eClassroom Companion: Business: Case Studies From a Global Perspective\u003c\/h1\u003e \u003ch2\u003eGalan-Ladero, M. Mercedes; Galera-Casquet, Clementina; Alves, Helena M.\u003c\/h2\u003e \u003cp\u003eThis textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom. \u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2022-03-29\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783030654573\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-030-65455-9\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 435\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":44809537847436,"sku":"9783030654573","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783030654573.jpg?v=1776037611","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783030654573","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}