Progress in Ethical Practices of Businesses: A Focus on Behavioral Interactions

Peris-Ortiz, Marta; Márquez, Patricia; Gomez, Jaime Alonso; López-Sieben, Mónica

The interaction between a company and its stakeholder environment explains a key part of corporate behavior. This is because the level of social acceptance that the company achieves affects consumer trust, employee commitment, and access to credit or support from suppliers. This book examines these relationships to discover the best way to align corporate behaviour with the interests, values and preferences of stakeholders. It features contributions on topics such as marketing, emerging technologies, women in entrepreneurship, sports and tourism.

Details

Published by: Springer

Publication Date: 2022-03-23

Format: Paperback

ISBN-13: 9783030607296

DOI: 10.1007/978-3-030-60727-2

Dimensions: 235.0cm x155.0cm

Pages: 319.0