{"product_id":"9783030577407","title":"Fundamental Theories of Business Communication Laying a Foundation for the Field","description":"\u003ch3\u003eNew Perspectives in Organizational Communication\u003c\/h3\u003e\u003ch1\u003eFundamental Theories of Business Communication\u003c\/h1\u003e\u003ch2\u003eLaying a Foundation for the Field\u003c\/h2\u003e\u003ch3\u003eMilton Mayfield | Jacqueline Mayfield | Robyn Walker\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Human Resources \u0026amp; Personnel Management\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003eThis book examines the major business communication theories, delving into their relationships and practical applications. Many business communication studies lack a strong theoretical grounding—a deficit that creates difficulties for researching business communication phenomena and building upon previous studies. The book addresses this issue by cataloging and briefly describing the major business communication theories, as well as giving a typology of these theories to better integrate them. This book provides value to business communication researchers (who can use it to build upon and develop their work), experts in practice (who can apply it to improve business communications), and academics (who can use it to enhance their instructional designs). It also offers insights into new developments on the business communication theory horizon.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eMilton Mayfield\u003c\/b\u003e is Professor of Management in the A. R. Sanchez Jr. School of Business at Texas A\u0026amp;M International University, USA. He is a co-editor of the \u003ci\u003eInternational Journal of Business Communication\u003c\/i\u003e\u003ci\u003e \u003c\/i\u003eand co-author of the book \u003ci\u003eMotivating Language Theory: Effective Leader Talk in the Workplace\u003c\/i\u003e. \u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cb\u003eJacqueline Mayfield\u003c\/b\u003e is Professor of Management and Radcliffe Killam Distinguished Professor in the A. R. Sanchez Jr. School of Business at Texas A\u0026amp;M International University, USA. She is a co-Editor of the \u003ci\u003eInternational Journal of Business Communication\u003c\/i\u003e and co-author of the book \u003ci\u003eMotivating Language Theory: Effective Leader Talk in the Workplace.\u003c\/i\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cb\u003eRobyn Walker\u003c\/b\u003e is Associate Professor of Clinical Management Communication in the Marshall School of Business at the University of Southern California, USA. She does research in the areas of communication and team decision making. She currently serves as Associate Editor for the \u003ci\u003eInternational Journal of Business Communication\u003c\/i\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e05 December 2020\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer International Publishing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783030577407\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e266\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":50548552466572,"sku":"9783030577407","price":125.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783030577407.jpg?v=1781061214","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783030577407","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}