{"product_id":"9783030533816","title":"Consumption and Public Life","description":"\u003ch1\u003eConsumption and Public Life\u003c\/h1\u003e \u003ch2\u003eLeishman, David\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr’s Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community.  As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal  forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies. \u003c\/p\u003e\u003cbr\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2020-10-02\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783030533816\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-030-53382-3\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 264\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":45418084499596,"sku":"9783030533816","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783030533816.jpg?v=1775956347","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783030533816","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}