{"product_id":"9783030475949","title":"Advances in Digital Marketing and eCommerce: First International Conference, 2020","description":"\u003ch1\u003eAdvances in Digital Marketing and eCommerce: First International Conference, 2020\u003c\/h1\u003e \u003ch2\u003eMartínez-López, Francisco J.; D'Alessandro, Steven\u003c\/h2\u003e \u003cp\u003eThis book highlights the latest research presented at the first Digital Marketing \u0026amp; eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.\u003cbr\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2020-05-07\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783030475949\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-030-47595-6\u003c\/p\u003e \u003cp\u003eDimensions: 235.0cm x155.0cm\u003c\/p\u003e \u003cp\u003ePages: 220.0\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":45605924110476,"sku":"9783030475949","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783030475949.jpg?v=1767720270","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783030475949","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}