Advances in Digital Marketing and eCommerce: First International Conference, 2020

Martínez-López, Francisco J.; D'Alessandro, Steven

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

Details

Published by: Springer

Publication Date: 2020-05-07

Format: Paperback

ISBN-13: 9783030475949

DOI: 10.1007/978-3-030-47595-6

Dimensions: 235.0cm x155.0cm

Pages: 220.0