{"product_id":"9783030444396","title":"SpringerBriefs in Business: Quantitative and Qualitative Evidence","description":"\u003ch1\u003eSpringerBriefs in Business: Quantitative and Qualitative Evidence\u003c\/h1\u003e \u003ch2\u003eSemerádová, Tereza; Weinlich, Petr\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2020-04-04\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783030444396\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-030-44440-2\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 129\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":47671505223820,"sku":"9783030444396","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783030444396.jpg?v=1776516470","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783030444396","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}