{"product_id":"9783030441388","title":"Marketing and Communication in Higher Education","description":"\u003ch1\u003eMarketing and Communication in Higher Education\u003c\/h1\u003e \u003ch2\u003eShkoler, Or; Rabenu, Edna; Hackett, Paul M.W.; Capobianco, Paul M.\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide. Chapters first present an expanded definition of student mobility in the context of internationalization and go on to discuss the underlying motivations, issues, and challenges students face in attaining successful outcomes. The authors employ marketing concepts to illustrate ideas and recommendations for better attracting and integrating international students into academic institutions abroad with the goal of greater satisfaction for students and improved profitability for the universities they attend.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2020-04-02\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783030441388\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-030-44139-5\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 239\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":44808051228812,"sku":"9783030441388","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783030441388.jpg?v=1776011924","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783030441388","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}