{"product_id":"9783030409920","title":"Customer-Supplier Relationships in B2B: An Interaction Perspective on Actors in Business Networks","description":"\u003ch1\u003eCustomer-Supplier Relationships in B2B: An Interaction Perspective on Actors in Business Networks\u003c\/h1\u003e \u003ch2\u003eLa Rocca, Antonella\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book explores customer-supplier relationships in B2B markets focusing on interaction between parties. Drawing on three fields of research – studies of relationships in marketing, social interactionism in sociology, and sense-making in social psychology – the author explores the concepts and roles of actors in business relationships and how the behaviour of actors within an interaction affects the development of those relationships.\u003c\/p\u003e\u003cp\u003eBased on a review of prior research and an original empirical study, the author argues that the presence of continuous close relationships between the customer and supplier organisations bestows features of a business network on B2B markets, with distinct interdependencies and ubiquitous interactions. Exploring buyer-seller interactions, the author contends that actors’ mutually perceived identities – continuously emergent and relationship-specific – are the main factor in the development of business relationships and discusses the implicationsfor management practice and research.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2020-03-15\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783030409920\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-030-40993-7\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 200\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":47528880275596,"sku":"9783030409920","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783030409920.jpg?v=1776043078","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783030409920","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}