The Valuation of Digital Intangibles: Technology, Marketing and Internet

Moro Visconti, Roberto

This book offers a primer on the valuation of digital intangibles, a trending class of immaterial assets. Startups like successful unicorns, as well as consolidated firms desperately working to re-engineer their business models, are now trying to go digital and to reap higher returns by exploiting new intangibles. This book is innovative in its design and concept since it tackles a frontier topic with an original methodology, combining academic rigor with practical insights. Digital intangibles range from digitized versions of traditional immaterial assets (brands, patents, know-how, etc.) to more trendy applications like big data, Internet of Things, interoperable databases, artificial intelligence, digital newspapers, social networks, blockchains, FinTech applications, etc. This book comprehensively addresses related valuation issues, and demonstrates how best practices can be applied to specific asset appraisals, making it of interest to researchers, students, and practitioners alike.

Details

Published by: Palgrave Macmillan

Publication Date: 2021-02-18

Format: Paperback

ISBN-13: 9783030369200

DOI: 10.1007/978-3-030-36918-7

Dimensions: 210cm x148cm

Pages: 536