{"product_id":"9783030366490","title":"Retail Isn't Dead: Innovative Strategies for Brick and Mortar Retail Success","description":"\u003ch1\u003eRetail Isn't Dead: Innovative Strategies for Brick and Mortar Retail Success\u003c\/h1\u003e \u003ch2\u003eSpanke, Matthias\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book provides an accessible and multifaceted vision of the ongoing changes in the retail industry, presenting practical steps a retailer can take in their store to adapt to the digitized world. The benefits of online commerce can be transferred to physical retail, and brick-and-mortar businesses can expand on their existing advantages. Using these strategies, physical stores can not only compete with online retail, they can offer even more to their customers.\u003c\/p\u003e\n\n\u003cp\u003eStore closures are taking place at a staggering rate, and this book offers guidance on how to overcome the so-called retail apocalypse. The book offers 15 innovative strategies on how to:\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTransfer the benefits of online shopping to physical stores\u003c\/li\u003e\n\u003cli\u003eDevelop new, interactive brand experiences\u003c\/li\u003e\n\u003cli\u003eApply latest in-store technologies\u003c\/li\u003e\n\u003cli\u003ePresent customers a more sustainable, greener store experience\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\n\n\n\n\n\n\n\nAlso included are practical tips for each strategy and 50 best-practice examples from around the world. With this book, readers will learn to navigate the changing retail landscape.\u003cbr\u003e\u003cbr\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2020-01-11\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783030366490\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-030-36650-6\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 137\u003c\/p\u003e ","brand":"DFV Deutscher Fachverlag (https:\/\/english.dfv.de)","offers":[{"title":"Default Title","offer_id":47710741495948,"sku":"9783030366490","price":40.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783030366490.jpg?v=1776789440","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783030366490","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}