{"product_id":"9783030350765","title":"The Academy of International Business: How MNEs capture value through their political, social and environmental strategies","description":"\u003ch1\u003eThe Academy of International Business: How MNEs capture value through their political, social and environmental strategies\u003c\/h1\u003e \u003ch2\u003eShirodkar, Vikrant; Strange, Roger; McGuire, Steven\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Academy of International Business (UK and Ireland Chapter)\u003c\/p\u003e\u003cp\u003ePublished in association with the UK and Ireland Chapter of the Academy of International Business.\u003c\/p\u003e\u003cp\u003eThis book provides theoretical and empirical insights into non-market political and social strategies that firms use when conducting international business. Political strategies include activities such as lobbying, campaign contributions, and using political ties and connections as a means of influencing policy making. Likewise, firms also engage in various social responsibility activities to maintain a good image in society and to improve their legitimacy and reputation when operating globally. Multinational enterprises (MNEs) face various challenges in implementing non-market strategies due to institutional differences between their home and host contexts. Presenting fresh perspectives from a cast of international contributors, this book offers academics, students, and practitioners a greater understanding ofhow non-market strategies can be effective in international business.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2020-12-22\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783030350765\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-030-35074-1\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 249\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":47513776423052,"sku":"9783030350765","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783030350765.jpg?v=1775962745","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783030350765","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}