{"product_id":"9783030304201","title":"International Marketing and Management Research: Trends in Marketing and Management","description":"\u003ch1\u003eInternational Marketing and Management Research: Trends in Marketing and Management\u003c\/h1\u003e \u003ch2\u003eSaxena Arora, Anshu; Bacouel-Jentjens, Sabine; Sepehri, Mohamad; Arora, Amit\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organization models. \u003c\/p\u003e\n\n\u003cp\u003eThis book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the sustainability impact of disruptive product design and innovative collaboration solutions within buyer-supplier relationships, along with innovative organizational processes to promote sustainable well-being-productivity synergy in a VUCA world.\u003c\/p\u003e\n\n\u003cp\u003eThis volume is a uniquely positioned contribution of interrelated research articles on the sustainability-driven innovation needed for organizational health and future viability.\u003c\/p\u003e\u003cbr\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Pivot\u003c\/p\u003e \u003cp\u003ePublication Date: 2019-12-09\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783030304201\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-030-30421-8\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 154\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":45588205273228,"sku":"9783030304201","price":58.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783030304201.jpg?v=1776694723","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783030304201","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}