{"product_id":"9783030261207","title":"Palgrave Studies in Practice: Global Fashion Brand Management: Synergies, Contaminations, and Hybridizations","description":"\u003ch1\u003ePalgrave Studies in Practice: Global Fashion Brand Management: Synergies, Contaminations, and Hybridizations\u003c\/h1\u003e \u003ch2\u003eMassi, Marta; Turrini, Alex; Kapferer, Jean-Noël\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eDespite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Pivot\u003c\/p\u003e \u003cp\u003ePublication Date: 2020-06-19\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783030261207\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-030-26121-4\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 166\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":47692023890060,"sku":"9783030261207","price":62.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783030261207.jpg?v=1776688650","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783030261207","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}