{"product_id":"9783030249168","title":"Trade Unions on YouTube Online Revitalization in Sweden","description":"\u003ch1\u003eTrade Unions on YouTube\u003c\/h1\u003e\u003ch2\u003eOnline Revitalization in Sweden\u003c\/h2\u003e\u003ch3\u003eJenny Jansson | Katrin Uba\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eSocial Science \/ Sociology \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eThis open access book investigates how trade unions representing different social classes use YouTube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies have examined what unions actually \u003ci\u003edo\u003c\/i\u003e on social media.\u003c\/p\u003e\r\n\r\n\u003cp\u003eBy analysing more than 4500 videos that have been uploaded by Swedish trade unions, Jansson and Uba explore how unions use YouTube to address issues such as recruiting new members, improving internal democracy, promoting political campaigns and constructing (new) self-images. The results demonstrate that trade unions representing a range of social classes use different revitalization strategies via YouTube.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThis research will be of use to students and scholars researching European politics and political participation, trade unionismand labour movements in the digital age. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cp\u003eJenny Jansson is Researcher in the Department of Government, Uppsala University, Sweden, and the Institute for Social Movements, University in Bochum, Germany.\u003c\/p\u003e\r\n\r\n\u003cp\u003eKatrin Uba is Associate Professor of Political Science at Uppsala University, Sweden, and University in Tartu, Estonia.\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e16 August 2020\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eRiksbankens Jubileumsfond\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Pivot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783030249168\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e160\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Riksbankens Jubileumsfond","offers":[{"title":"Default Title","offer_id":50805703934092,"sku":"9783030249168","price":53.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783030249168.jpg?v=1781791540","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783030249168","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}