{"product_id":"9783030210465","title":"The Art of Going Global: A Practical Guide to a Firm's International Growth","description":"\u003ch1\u003eThe Art of Going Global: A Practical Guide to a Firm's International Growth\u003c\/h1\u003e \u003ch2\u003eAnnushkina, Olga E.; Regazzo, Alberto\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInternationalizing your firm presents both exciting opportunities and daunting challenges, regardless of your industry. While strategy will vary from firm to firm, this book provides a solid set of decision-making tools that will support you as you take your company global. Starting with the most important step – cultivating a truly international perspective in your senior management team – it sets out the pros and cons of each choice you will face as you define and shape a global strategy. With a pragmatic toolkit provided at the end of each chapter, \u003ci\u003eThe Art of Going Global\u003c\/i\u003e will help to improve your decision-making capabilities in relation to a range of challenges, including:\u003c\/p\u003e\u003cp\u003e·           Selecting foreign markets \u003c\/p\u003e\u003cp\u003e·           Adapting your business model\u003c\/p\u003e·           Navigating uncertain global markets\u003cp\u003e\u003c\/p\u003e\u003cp\u003e·           Managing across cultures\u003c\/p\u003e\u003cp\u003e·           Choosing between entry mode options\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWith case studies and insights illustrating how to apply each toolkit, this book is ideal for practitioners, MBA students, and those in executive education. It will help you to consider a variety of alternative solutions for key managerial decisions on internationalization, the costs and benefits of different strategic scenarios, and ultimately drive you to create a clear global vision for your firm. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2021-09-06\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783030210465\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-030-21044-1\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 195\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":47710479122572,"sku":"9783030210465","price":34.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783030210465.jpg?v=1776786423","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783030210465","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}