{"product_id":"9783030210403","title":"The Palgrave Encyclopedia of Social Marketing","description":"\u003ch1\u003eThe Palgrave Encyclopedia of Social Marketing\u003c\/h1\u003e \u003ch2\u003eFourali, Chahid; French, Jeff\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eSocial Marketing is a rapidly evolving field of study and practice. Originally stemming from the successful application of marketing techniques to help solve societal issues, such as obesity, smoking and domestic violence, the discipline has developed into an independent field with its own methodologies and traditions. In order to help further this effective field of study, this Encyclopedia provides students, scholars and practitioners with a comprehensive yet credible source of information that is multidisciplinary in perspective. \u003c\/p\u003e\u003cp\u003eReflecting new developments as well as the state of the art,\u003cb\u003e t\u003c\/b\u003ehis Encyclopedia provides an authoritative overview of the current field of social marketing. It covers various facets based on the numerous disciplines that support it, such as marketing, psychology, sociology, philosophy, management, economics and public policy, to mention a few. \u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThree sections provide a clear outline of:\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eConceptual andprocedural tools, such as ethics, evaluation and key thinkers;\u003c\/li\u003e\n\u003cli\u003eSocial marketing techniques and interventions, including social media, digital campaigns and storytelling;\u003c\/li\u003e\n\u003cli\u003eVarieties of applications of social marketing, such as health, inequality and crime.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003eWith coverage of theories, models, contexts and applications of social marketing, as well as contributions from global experts, this is the first definitive resource for scholars and students interested in using social marketing principles for the good of society. \u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2027-02-14\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783030210403\u003c\/p\u003e \u003cp\u003eDOI: \u003c\/p\u003e \u003cp\u003eDimensions: 254cm x178cm\u003c\/p\u003e \u003cp\u003ePages: 1500\u003c\/p\u003e ","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":46548009451660,"sku":"9783030210403","price":809.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783030210403","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}