{"product_id":"9783030111625","title":"Assortment and Merchandising Strategy: Building a Retail Plan to Improve Shopper Experience","description":"\u003ch1\u003eAssortment and Merchandising Strategy: Building a Retail Plan to Improve Shopper Experience\u003c\/h1\u003e \u003ch2\u003eBerkhout, Constant\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDemonstrating how retailers can tap into shoppers’ needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eExperts in the retail sector have long been convinced that small assortments are more appealing to shoppers than large selections of products; in other words, less is more. However, the human brain has an innate need for variety.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eAddressing this challenge Constant Berkhout offers practical merchandising guidelines both for stores and online retailers. Indeed, studies show that it is not the actual size of assortment that drives traffic to online stores, but the perception of assortment variety. The author illustrates how decisions around assortment and visual merchandising must be made in conjunction with each other, rather than separately, and provides a step-by-step plan to do so.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eGrounded on shopper needs, emotions and behaviours that apply to both online and brick-and-mortar stores, this book integrates assortment and merchandise thinking and takes a human and shopper perspective. With practical frameworks that can easily be implemented in real-life situations along with examples from a number of retail sectors, \u003ci\u003eAssortment and Merchandising Strategy\u003c\/i\u003e provides a deeper and much-needed understanding of how shoppers process information, and the strategies that retailers must adopt in order to satisfy and retain their customers.\u003c\/p\u003e\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2019-05-27\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783030111625\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-030-11163-2\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 224\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":47526626492556,"sku":"9783030111625","price":53.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783030111625.jpg?v=1776035106","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783030111625","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}