Management for Professionals: Case Studies on Creation of Sustainable Value

Ghazali, Ezlika M.; Mutum, Dilip S.; Rashid, Mamunur; Ahmed, Jashim U.

Muslim consumers represent an untapped and viable market segment, but to date there has been very little research on catering to their needs or running and managing Islamic businesses. Innovations in Islamic business, interest in the use of Sukuk (Islamic bonds) to finance major projects, pressures on Islamic banks to reduce the financing gap in society, and the need to understand Muslim consumers, require a deeper grasp of the issues and opportunities involved, which are quite unique. In similar vein, acquiring expertise on topics specific to Shari'ah-compliant businesses requires a thorough knowledge of matters ranging from financing to branding and, in a broader sense, creating an entrepreneurial framework suitable to the market. This book fills this gap by presenting high-quality and original case studies on Islamic finance, marketing and management from around the world. Equally valuable in business school classrooms and for c-suite strategists, it will help readers shape business strategies to tap into a billion-strong market. 

Details

Published by: Springer

Publication Date: 2019-03-26

Format: Hardcover

ISBN-13: 9783030109066

DOI: 10.1007/978-3-030-10907-3

Dimensions: 235cm x155cm

Pages: 192