Management for Professionals: The Science of Pleasing Customers’ Senses

Derval, Diana

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people -  to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.    

Details

Published by: Springer

Publication Date: 2019-01-04

Format: Paperback

ISBN-13: 9783030100759

DOI: 10.1007/978-3-319-71557-5

Dimensions: 235cm x155cm

Pages: 170