{"product_id":"9783030068318","title":"Netflix and the Re-invention of Television","description":"\u003ch1\u003eNetflix and the Re-invention of Television\u003c\/h1\u003e \u003ch2\u003eJenner, Mareike\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book deals with the various ways Netflix reconceptualises television as part of the process of TV IV. As television continues to undergo a myriad of significant changes, Netflix has proven itself to be the dominant force in this development, simultaneously driving a number of these changes and challenging television’s existing institutional structures. This comprehensive study explores the pre-history of Netflix, the role of binge-watching in its organisation and marketing, and Netflix’s position as a transnational broadcaster. It also examines different concepts of control and the role these play in the history of ancillary technologies, from the remote control to binge-watching as Netflix’s iteration of giving control to the viewers. By focusing on Netflix’s relationship with the linear television schedule, its negotiations of quality and marketing, as well as the way Netflix integrates into national media systems, \u003ci\u003eNetflix and the Re-invention of Television\u003c\/i\u003e illuminatesthe importance of Netflix’s role within the processes of TV IV.  \u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2018-12-28\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783030068318\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-319-94316-9\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 299\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":45440988840076,"sku":"9783030068318","price":143.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783030068318.jpg?v=1776030262","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783030068318","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}