{"product_id":"9783030048426","title":"Management for Professionals: A Global Perspective","description":"\u003ch1\u003eManagement for Professionals: A Global Perspective\u003c\/h1\u003e \u003ch2\u003eGalan-Ladero, M. Mercedes; Alves, Helena M.\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cdiv\u003eSocial marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe.\u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003e Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world. \u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2019-03-07\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783030048426\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-030-04843-3\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 252\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":44807013761164,"sku":"9783030048426","price":71.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783030048426.jpg?v=1775787581","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783030048426","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}