{"product_id":"9783030003913","title":"Inter-Organizational Culture: Linking Relationship Marketing with Organizational Behavior","description":"\u003ch1\u003eInter-Organizational Culture: Linking Relationship Marketing with Organizational Behavior\u003c\/h1\u003e \u003ch2\u003eLarentis, Fabiano; Antonello, Claudia Simone; Slongo, Luiz Antonio\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn order to be developed, inter-organizational relationships, as well as organizational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols. This book discusses the emergence and development of an inter-organizational culture, in which meanings, beliefs, and values of people from different companies interact. It proposes that inter-organizational culture can be seen as a culture of intersection, because of the association of cultural perspectives between suppliers and intermediaries.   The more the parties are motivated to maintain the relationship,  the more willing they are to invest in that relationship, which minimizes the risk of dissolution, promotes interaction, and contributes to cultural changes.\u003c\/p\u003e\n\nThe authors consider organizational culture through a three-perspective framework involving integration, differentiation, and fragmentation, at the intersection of which inter-organizational culture develops. This book will provide scholars with a better understanding of the connection between relationship marketing and organizational behavior, through the emergence of a specific culture.\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Pivot\u003c\/p\u003e \u003cp\u003ePublication Date: 2018-12-29\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783030003913\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-030-00392-0\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 105\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":45385414475916,"sku":"9783030003913","price":53.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783030003913.jpg?v=1776028739","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783030003913","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}