Men are cracking under pressure. 

Suicide rates are climbing. A loneliness epidemic is spreading. Conversations on things like erectile dysfunction, hair loss, body image, dating, fatherhood and more stay unspoken and silent. 

The old blueprint for masculinity isn’t working, and it’s costing men their lives. 

Be a Man About It dismantles these rigid, outdated rules that men are expected to follow and builds something better: a flexible version of masculinity that shows men, women, partners, parents and teachers a new path.

Drawing on 40+ interviews with army veterans, athletes, professors, doctors, celebrities and men who nearly lost themselves, George Bell explores:

• Why a "silent pressure cooker" in men is reaching breaking point, and how we can release that pressure in healthier ways
• The hidden taboos keeping men isolated and struggling
• How to expand masculinity beyond tired stereotypes
• Practical strategies to handle emotions, setbacks, and difficult experiences without suppressing them

"An absolutely fascinating enquiry into the nature of masculinity, coming at a time when it's really needed. Hats off to George Bell." 

- Sir Stephen Fry, comedian, actor, writer, and presenter

For men searching for a new blueprint. For women wanting to understand the men in their lives. For anyone ready to build a healthier version of masculinity.

Further praise for Be a Man About It:

‘An essential read for our generation of men, rewriting the rules in a way that’s honest, freeing, and makes me excited for our future.’

- Tj Power, Sunday Times Bestselling Author & Neuroscientist

‘With sensitivity and insight, George offers both personal perspective and practical guidance, making this more than a book; it’s a lifeline.’

- Alice Hendy MBE, Founder of R;pple

GEORGE BELL is the co-founder of JACK, a men’s publication and platform for men’s issues and experiences which aren’t spoken about enough, but should be. Bell has spent over a decade working in the mental health space, helping to normalise the conversation around mental health.