{"product_id":"9781901362640","title":"Trade Marks in Theory and Practice","description":"\u003ch1\u003eTrade Marks in Theory and Practice\u003c\/h1\u003e\u003ch3\u003eGeorge Pickering\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eLaw \/ Intellectual Property \/ Patent\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003eThis book is concerned with the nature and function of modern trademarks,a subject which has been surprisingly ignored by contemporary writers.  There is a large and quite technical body of rules which regulate when people may use particular symbols in a particular way.  These are the symbols which permeate everyday life, and which, from time to time, become cultural icons.  There is also a large body of writing on the economic functions of trademarks.  The aim of this book is to offer a systematic examination of the function of trademarks and the purpose of the law protecting trademarks within the context of the economic function of this branch of the law.  \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eOne of the main premises on which the work proceeds is that the modern trademark is a creature of the post-industrial consumer society that has been protected for fear of the anticipated consequences of not providing protection. This forms the backdrop to a careful examination of the law of trademarks and related areas, such as merchandising, brand advertising, trade dress protection and comparative advertising, and informs the author's legal analysis and conclusions.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003eGeorge Pickering is a solicitor. He works for GlaxoSmithKline.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e19 October 1998\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eHart Publishing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781901362640\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e256\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e18.08\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51515323285644,"sku":"9781901362640","price":135.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_0166d07d-3591-4ce2-9664-577450cb2fee.jpg?v=1784692063","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781901362640","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}