{"product_id":"9781841125466","title":"Free Gift Inside!! Forget the Customer. Develop Marketease","description":"\u003ch1\u003eFree Gift Inside!!\u003c\/h1\u003e\u003ch2\u003eForget the Customer. Develop Marketease\u003c\/h2\u003e\u003ch3\u003eStephen Brown\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Decision-Making \u0026amp; Problem Solving\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eFree Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer.\u003cbr\u003e * Based on the article \"Torment Your Customers (They'll Love It\" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas\u003cbr\u003e * A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing\u003c\/div\u003e\u003cdiv\u003e Although his name is unfamiliar to most managers, \u003cb\u003eStephen Brown\u003c\/b\u003e is the Antichrist of marketing academia. He is disdainful of customer-centric approaches to marketing and, as a consequence, has clashed publicly with numerous luminaries. Professor of Marketing Research at the University of Ulster, Stephen has held visiting positions at Northwestern University, the University of California and the University of Utah, among others. He has written or co-edited 13 books, including \u003ci\u003eMarketing Apocalypse\u003c\/i\u003e, \u003ci\u003ePostmodern Marketing\u003c\/i\u003e and \u003ci\u003eRomancing the Market\u003c\/i\u003e. His papers have been published in \u003ci\u003eHarvard Business Review\u003c\/i\u003e, \u003ci\u003eJournal of Marketing\u003c\/i\u003e, \u003ci\u003eJournal of Advertising\u003c\/i\u003e, \u003ci\u003eBusiness Horizons\u003c\/i\u003e and many more, winning various awards along the way. Additional information is available on his website, www.sfxbrown.com\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e07 November 2003\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eCapstone\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781841125466\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e304\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44310519971980,"sku":"9781841125466","price":32.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781841125466.jpg?v=1780161996","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781841125466","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}