{"product_id":"9781841124766","title":"The New Bottom Line Bridging the Value Gaps that are Undermining Your Business","description":"\u003ch1\u003eThe New Bottom Line\u003c\/h1\u003e\u003ch2\u003eBridging the Value Gaps that are Undermining Your Business\u003c\/h2\u003e\u003ch3\u003eAlan Mitchell | Andreas W. Bauer | Gerhard Hausruckinger\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Decision-Making \u0026amp; Problem Solving\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eThis radical, provocative and inspiring book explores a tectonic shift at the very heart of business. A shift that?s making the old bottom line of corporate profitability the servant of a new master: a new ?person-centric? bottom line of personal profitability or value ?in my life?.  \u003cp\u003eSo what? No bottom line? No more profit?\u003c\/p\u003e \u003cp\u003eOf course not! Every organization must cover its costs. Every business has to make a profit to survive. The authors of The New Global Line remarkably show that the necessary requirements for doing so are changing, and why this transformation ? containing important elements of both evolution and revolution ? is under way, how it?s undermining the foundations of once-great businesses and brands, and how its throwing up huge new opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cb\u003eAlan\u003c\/b\u003e \u003cb\u003eMitchell\u003c\/b\u003e is a leading marketing journalist with a track record of challenging writing in a wide range of publications, including the ‘seminal’ book \u003ci\u003eRight Side Up: Building Brands in the Age of the Organized Consumer\u003c\/i\u003e (HarperCollinsBusiness, 2001).  \u003cp\u003e\u003cb\u003eAndreas W. Bauer\u003c\/b\u003e is Head of Roland Berger Strategy Consultants’ global Consumer Goods and Retail Competence Center. He is a renowned speaker on consumer strategies at industry conferences and author of several books including Success 2000 Plus.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDr. Gerhard Hausruckinger\u003c\/b\u003e is a partner at Roland Berger Strategy Consultants specializing in consumer-facing industries and co-head of the firm’s Consumer Goods and Retail Competence Center. He is widely recognized as thought-leader for innovative growth strategies in the FMCG industry.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e15 August 2003\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eCapstone\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781841124766\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e276\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e20.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44381091594380,"sku":"9781841124766","price":33.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781841124766_97e61e99-289d-4855-86ed-2ed62e931e88.jpg?v=1780233427","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781841124766","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}