{"product_id":"9781841124711","title":"Marketing Across Cultures","description":"\u003ch3\u003eCulture for Business Series\u003c\/h3\u003e\u003ch1\u003eMarketing Across Cultures\u003c\/h1\u003e\u003ch3\u003eFons Trompenaars | Peter Woolliams\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Decision-Making \u0026amp; Problem Solving\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eThe marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.\u003c\/div\u003e\u003cdiv\u003e  \u003cb\u003eFONS TROMPENAARS\u003c\/b\u003e  is a Director of Trompenaars Hampden-Turner (THT), an innovative centre of excellence in intercultural management. He is the world's foremost authority on cross-cultural management and is author and co-author of several books, including \u003ci\u003eDid the Pedestrian Die?, 21 Leaders for the 21st Century\u003c\/i\u003e and the worldwide bestseller, \u003ci\u003eRiding the Waves of Culture.\u003c\/i\u003e  \u003cp\u003e\u003cb\u003ePETER WOOLLIAMS\u003c\/b\u003e is Professor of International Business at Anglia Business School.  He is also an owner\/partner in Trompenaar Hampden-Turner.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e24 September 2004\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eCapstone\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781841124711\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e368\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e20.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44352028016780,"sku":"9781841124711","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781841124711.jpg?v=1780162454","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781841124711","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}