The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.

JOHN G. FISHER runs The Motivation Company, which specializes in performance improvement and communication programs, whether they are related to sales or other business functions.  He is the author of a number of business books and writes regularly in trade journals on incentives, marketing and communication issues.