{"product_id":"9781841124391","title":"Ultimate Book of Business Brands Insights from the World's 50 Greatest Brands","description":"\u003ch3\u003eThe Ultimate Series\u003c\/h3\u003e\u003ch1\u003eUltimate Book of Business Brands\u003c\/h1\u003e\u003ch2\u003eInsights from the World's 50 Greatest Brands\u003c\/h2\u003e\u003ch3\u003eStuart Crainer | Des Dearlove\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003ci\u003eThe Ultimate Book of Business Brands\u003c\/i\u003e contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. \u003ci\u003eThe Ultimate Book of Business Brands\u003c\/i\u003e shows how apparently ordinary products and services are transformed into business legends. Brands have become one of the most powerful competitive weapons in the business arsenal, and this book will give you the inside track on just how these winning brands have been created and sustained.\u003c\/div\u003e\u003cdiv\u003e  \u003cb\u003eSTUART CRAINER\u003c\/b\u003e is the author of \u003ci\u003eThe Management Century\u003c\/i\u003e. His work appears in The Times and leading business magazines including \u003ci\u003eAcross the Board\u003c\/i\u003e, \u003ci\u003eStrategy and Business\u003c\/i\u003e and \u003ci\u003eBusiness 2.0\u003c\/i\u003e.\u003cbr\u003e \u003cbr\u003e \u003cb\u003eDES DEARLOVE\u003c\/b\u003e is the co-author, with Stephen Coomber, of \u003ci\u003eArchitects of the Business Revolution\u003c\/i\u003e. He is a former commissioning editor of The Times, and remains a frequent contributor to the newspaper. His work appears in business publications worldwide including \u003ci\u003eAcross the Board\u003c\/i\u003e, Chief Executive Magazine and \u003ci\u003eStrategy \u0026amp; Business\u003c\/i\u003e.\u003cbr\u003e Stuart Crainer and Des Dearlove are the founders of the business content, concepts and consulting firm, Suntop Media. Their book credits include the international bestseller \u003ci\u003eThe Financial Times Handbook of Management\u003c\/i\u003e, \u003ci\u003eGravy Training and the Career Adventurer's Fieldbook\u003c\/i\u003e (co-authored with Stephen Coomber).\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e30 December 2002\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eCapstone\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781841124391\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e256\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e15.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44384815644812,"sku":"9781841124391","price":26.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781841124391.jpg?v=1780194892","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781841124391","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}