{"product_id":"9781841123165","title":"Going Global Enterprise 02.02","description":"\u003ch3\u003eExpress Exec\u003c\/h3\u003e\u003ch1\u003eGoing Global\u003c\/h1\u003e\u003ch2\u003eEnterprise 02.02\u003c\/h2\u003e\u003ch3\u003eRoger Cartwright\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Leadership\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eFast track route to mastering globalization and successfully managing global expansion  \u003cp\u003eCovers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization\u003c\/p\u003e \u003cp\u003eExamples and lessons from some of the world's most successful businesses, including Amazon.com, Boeing, P\u0026amp;O and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip.\u003c\/p\u003e \u003cp\u003eIncludes a glossary of key concepts and a comprehensive resources guide\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e ROGER CARTWRIGHT is a consultant and author specializing in organizational behaviour, management, customer care and tourism. He is the author of over 20 books and has been responsible for the implementation of management development programs run in the US, Europe and India.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e03 April 2002\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eCapstone\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781841123165\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e128\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e4.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378890797196,"sku":"9781841123165","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781841123165.jpg?v=1780183851","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781841123165","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}