{"product_id":"9781841123134","title":"Managing Intellectual Property Innovation 01.10","description":"\u003ch3\u003eExpress Exec\u003c\/h3\u003e\u003ch1\u003eManaging Intellectual Property\u003c\/h1\u003e\u003ch2\u003eInnovation 01.10\u003c\/h2\u003e\u003ch3\u003eChris Fitzsimmons\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eLaw \/ Intellectual Property \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eFast track route to managing and exploiting intellectual property  \u003cp\u003eCovers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value\u003c\/p\u003e \u003cp\u003eExamples and lessons from some of the world's most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies, and ideas from the smartest thinkers, including Kevin Rivette, Jessica Litman, Thomas Stewart and Seth Shulman\u003c\/p\u003e \u003cp\u003eIncludes a comprehensive resources guide\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e CHRIS FITZSIMMONS is the Investment Director for far blue, one of Europe's leading IP creation and commercialisation companies where he is involved in the exploitation of Intellectual Property.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e10 April 2002\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eCapstone\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781841123134\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e118\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e4.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378960461964,"sku":"9781841123134","price":19.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781841123134_c4f11d12-48bb-48ad-8ccb-be8ec4eb0b05.jpg?v=1780184227","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781841123134","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}