Fast track route to generating brilliant ideas

Covers the key areas of idea generation and creativity from embedding innovation in the fabric of the organization and making time (and money) available for it to learning how to listen and to say 'yes' rather than 'no'

Examples and lessons from some of the world's most successful businesses, including Nestlé, Pearson Television, and 3M, and ideas from the smartest thinkers, including Arthur Koestler, Alex Osborne, and Edward de Bono

Includes a glossary of key concepts and a comprehensive resources guide

DENNIS SHERWOOD is Managing Director of The Silver Bullet Machine Manufacturing Company Limited, which specialises in organizational creativity and innovation. Dennis is a regular conference speaker and is the author of five books, including Smart Things to Know about Innovation and Creativity.