Fast track route to acquiring the skills and tactics of the world's most successful entrepreneurs

Covers all the critical entrepreneurial attributes, from vision to commitment, and from risk taking to customer focus

Examples and lessons from some of the world's most successful entrepreneurs, including Richard Branson, Ken Bogas and Kwek Leng Beng, and ideas from the smartest thinkers, including Stephen Covey, Peter Drucker and Tom Peters

Includes a glossary of key concepts and a comprehensive resources guide

ROGER CARTWRIGHT is a consultant and author specializing in organizational behaviour, management, customer care and tourism. He is the author of over 20 books and has been responsible for the implementation of management development programs run in the US, Europe and India.