Fast track route to mastering global innovation

Covers the key areas of global innovation from understanding what drives customers' demand for innovation in every area of your business to strategies for developing your own practical, innovation management process

Examples and lessons from some of the world's most successful and award winning businesses, including Toyota, Nokia, QVC, Canon, and ideas from the smartest thinkers, including Joel Barker, Edward deBono,Harrison Owen, Ikujiro Nonaka , Hidaki Yoshihara, Richard Branson and Linus Torvalds

Includes a glossary of key concepts and a comprehensive resources guide

NED HAMSON has written for a variety of publications, including Forbes magazine. He was lead-author of After Atlantis: Working, Managing and Leading in Turbulent Times and editor of Journal for Quality and Participation. ROBERT HOLDER is an organizational effectiveness and management development consultant. He consults, speaks and writes about creativity, strategic visioning and human systems design.