Fast track route to understanding crisis management

Covers the key areas of crisis management from crisis planning and handling a global business crisis to crisis plan execution

Examples and lessons from some of the world's most successful businesses, including Parsons Corporation, Pepsi Cola, Johnson and Johnson and General Motors, and ideas from the smartest thinkers, including Douglas Hearle, James E Lukaszewski and Fraser P Seitel

Includes a glossary of key concepts and a comprehensive resources guide

JACK GOTTSCHALK is the author of eight books on a range of subjects including Crisis Management, Foreign Investments and International Security