{"product_id":"9781841121994","title":"E-Marketing Marketing 04.03","description":"\u003ch3\u003eExpress Exec\u003c\/h3\u003e\u003ch1\u003eE-Marketing\u003c\/h1\u003e\u003ch2\u003eMarketing 04.03\u003c\/h2\u003e\u003ch3\u003eSteve Shipside\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Sales \u0026amp; Selling \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eFast track route to mastering all aspects of e-marketing\u003cbr\u003e \u003cbr\u003e Covers all the key techniques for successful e-marketing, fromaffiliation marketing to e-mail alerts, and from viral marketing tobanner ads\u003cbr\u003e \u003cbr\u003e Examples and lessons from some of the world's most successfulbusinesses, including Hotmail, Pepsi and Honda, and ideas from thesmartest thinkers, including Christopher Locke and Seth Godin\u003cbr\u003e \u003cbr\u003e Includes a glossary of key concepts and a comprehensive resourcesguide\u003cbr\u003e \u003cbr\u003e ExpressExec is a unique business resource of one hundred books.These books present the best current thinking and span the entirerange of contemporary business practice. Each book gives you thekey concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companiesand ideas from the world's smartest thinkers.\u003cbr\u003e \u003cbr\u003e ExpressExec is organised into ten core subject areas making iteasy to find the information you need:\u003cbr\u003e \u003cbr\u003e 01 Innovation\u003cbr\u003e 02 Enterprise\u003cbr\u003e 03 Strategy\u003cbr\u003e 04 Marketing\u003cbr\u003e 05 Finance\u003cbr\u003e 06 Operations and Technology\u003cbr\u003e 07 Organizations\u003cbr\u003e 08 Leading\u003cbr\u003e 09 People\u003cbr\u003e 10 Life and Work\u003cbr\u003e \u003cbr\u003e ExpressExec is a perfect learning solution for people who need tomaster the latest business thinking and practice quickly.\u003c\/div\u003e\u003cdiv\u003e STEVE SHIPSIDE has been writing and broadcasting about technology, marketing and business since 1990. He has written for Wired, Revolution, Internet magazine, MacUser, Business 2.0, Campaign, Ads International, The Guardian and The Telegraph\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e10 April 2002\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eCapstone\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781841121994\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e112\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e7.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315448934540,"sku":"9781841121994","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781841121994.jpg?v=1780193584","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781841121994","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}