"This powerfully argued book combines excellent analysis of futuretrends with insights into directing and managing the forces ofchange."
- Jim Coulter, Chief Executive, National Housing Federation

"A thought-provoking re-examination of the modern world, itschanging culture, people and lifestyles. Challenging, authoritativeand immensely readable.''
- Prof Gordon Marshall, Chief Executive, Economic and SocialResearch Council

"Who knows what the future holds in store? Richard Scase helps usconsider some possible scenarios. A thought-provoking and enjoyableread."
- Philip Williamson, Chief Executive, Nationwide Building Society

"Scase scores again, looking ahead at what's facing us in thefuture"
- Robert M. Worcester, Chairman, MORI

"Richard Scase has a gift for the trenchant comment that capturesthe unease of our age. In this book he draws together all theglobal economic, business, social and political trends that weperceive but only half-understand and weaves them into a coherentfabric."
- Susan Segal-Horn, Professor of International Strategy, OpenUniversity Business School

"Richard has captured in one slim volume, the latest thinking on'corporatisation' from the global to the personal which only adedicated RSA lecture attendee could hope to acquire over manyyears."
- Penny Egan, Director, Royal Society for the Arts, Manufacturesand Commerce

'A compelling and provocative overview of how we do business andthe business we do in the 21st century. With hallmark insights,Richard Scase offers a banquet of ideas on the new forces that arereshaping corporate life. Easy to read and hard to put down.'
- Ken Robinson, Senior Advisor to the President, J.P. Getty Trust

RICHARD SCASE is Europe's leading business strategist and forecaster and was voted European Business Speaker of the Year in 2002. He is author of the highly influential Britain 2010: The Changing Business Landscape (Capstone Publishing, 2000), which has not only received wide media attention across the globe but has also contributed to UK government planning and strategy.