{"product_id":"9781836690122","title":"The Art of Communication Semiotic Foundations and Strategic Applications","description":"\u003ch3\u003eISTE Invoiced\u003c\/h3\u003e\u003ch1\u003eThe Art of Communication\u003c\/h1\u003e\u003ch2\u003eSemiotic Foundations and Strategic Applications\u003c\/h2\u003e\u003ch3\u003ePeter Stockinger\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eTechnology \u0026amp; Engineering \/ Telecommunications\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003eThe Art of Communication\u003c\/i\u003e combines over two decades of research and teaching into a comprehensive guide on strategic communication.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGrounded in the theoretical and methodological frameworks of 'situated communication' and 'communication project', this book highlights an understanding of both traditional and emerging communication practices. It particularly focuses on new genres, such as branding, design and digital communication strategies, and introduces the innovative concept of 'textscapes' – specially crafted environments to fulfill communicative objectives.\u003c\/p\u003e \u003cp\u003eThis book is enriched with practical examples and is particularly relevant in multicultural and international settings, providing essential insights for adapting communication strategies to diverse cultural contexts.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003ePeter Stockinger\u003c\/b\u003e is Professor of Language, Information and Communication Sciences at the Institut national des langues et civilisations orientales (Inalco), Paris, France. He also conducts research at the Centre Internet et Société (CIS), CNRS.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e05 February 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley-ISTE\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781836690122\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e352\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e24.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44310830383244,"sku":"9781836690122","price":153.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781836690122_0436c4b4-946b-4618-b3d5-e528c7f989be.jpg?v=1780184930","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781836690122","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}