{"product_id":"9781789451047","title":"Digital Presences of Organizations","description":"\u003ch3\u003eISTE Invoiced\u003c\/h3\u003e\u003ch1\u003eDigital Presences of Organizations\u003c\/h1\u003e\u003ch3\u003eNathalie Pinède | Luc Massou | Patrick Mpondo-Dicka\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eComputers \/ Computer Science\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eOrganizations communicate in complex and various ways, and the context is mainly characterized by the pervasiveness of the digital ecosystem, including the Web, social networks and the Internet of data. However, its information delivery cannot overlook the requirements of multicultural communications at a variety of levels.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDigital Presences of Organizations\u003c\/i\u003e highlights the communication roadblocks faced by organizations as they emerge, arising not only from issues encountered on their own websites, but also as they construct online narratives. This multi-faceted and multi-strategy digital presence of organizations is addressed via three main thematic axes.\u003c\/p\u003e \u003cp\u003eThe first focuses on differentiated strategies (content, services, interaction) that can be observed depending on the types of organizations and their users. The second examines the cultural dimension of websites, ranging from the local to the global. Finally, the third focuses on the role of narration in organizations' online communication strategies.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eNathalie Pinède\u003c\/b\u003e is Professor of Information and Communication Sciences at Bordeaux Montaigne University, France.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eLuc Massou\u003c\/b\u003e is Professor of Information and Communication Sciences at the University of Lorraine, France.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePatrick Mpondo-Dicka\u003c\/b\u003e is a lecturer in Information and Communication Sciences at the University of Toulouse – Jean-Jaurès, France.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e13 August 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley-ISTE\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781789451047\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e368\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e28.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44384778649740,"sku":"9781789451047","price":153.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781789451047_c2a43c80-29e3-4a37-8332-6a7a35cab57e.jpg?v=1780185719","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781789451047","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}