History shows us that technologies help humankind in our daily activities. Every major technological evolution brings about an economic, cultural and social revolution, transforming the lifestyles of citizens, professional organizations and consumer practices. Digital technologies are a perfect illustration of this, and tourism is no exception. Soon, the technologies of the "X.0" generation (AI, cobots, biotechnologies, etc.) will herald a new socio-technological revolution, ushering in the 5.0 era.

Tourism, Technologies and Consumption in the 5.0 Era explores the role and challenges of new technologies in “Society 5.0”, which is gradually transforming the practices of both tourism professionals and travelers. Faced with the challenges of climate change and sustainable development, it examines the opportunities and limits of bionumeric technologies for more sustainable and responsible tourism.

This book helps us decipher a world in transition, where digital technologies will reinvent consumer experiences, particularly in tourism, and encourage more socially responsible behavior.

Pierre-Henry Leveau is Associate Professor of Management Sciences at ESTHUA and a member of the GRANEM laboratory at the University of Angers, France. His scientific research focuses on experiential, digital and tourism marketing, as well as consumer behavior.